Prada
Outcome
The project reimagines the Made-to-Measure experience through a dedicated application that supports Prada’s staff in guiding clients through the creation of bespoke garments.
From capturing measurements to exploring models and customization options, the system replaces traditional paper catalogues with a more fluid and structured workflow, integrating communication and order management while preserving the refinement of the Prada experience.
From manual process to assisted luxury service
The Made-to-Measure experience is rooted in craftsmanship, yet traditionally supported by fragmented and manual operations — from paper-based product browsing and scattered customer data to manual order compilation and indirect communication between store staff and tailoring teams.
These disconnections introduce inefficiencies across the entire journey, slowing down the service and increasing the risk of errors.
Outcome
The Made-to-Measure experience is rooted in craftsmanship, yet traditionally supported by fragmented and manual operations — from paper-based product browsing and scattered customer data to manual order compilation and indirect communication between store staff and tailoring teams.
These disconnections introduce inefficiencies across the entire journey, slowing down the service and increasing the risk of errors.
- From paper to system
- From fragmented tasksto guided workflow
Digital catalogue as entry point
The traditional catalogue is reimagined as an intelligent, integrated system that supports product exploration within the flow of the Made-to-Measure service. Models and variations are brought into a centralized environment, where detailed product information and customization options can be accessed seamlessly during the interaction.
Machine learning–driven suggestions introduce a layer of contextual guidance, supporting decision-making without disrupting it. The catalogue shifts from a static reference tool to an assistive system.
Digital catalog as entry point
Structuring order creation. Done.
Order creation is redesigned as a step-by-step assisted flow that guides staff throughout the entire process. Measurements and preferences are captured in real time, while model selection and customization are handled within a continuous interaction.
By consolidating tasks that were previously spread across multiple tools, the system reduces manual errors and redundancies, making the process more controlled and reliable.
Structuring order creation. Done.
Order creation is redesigned as a step-by-step assisted flow that guides staff throughout the entire process. Measurements and preferences are captured in real time, while model selection and customization are handled within a continuous interaction.
By consolidating tasks that were previously spread across multiple tools, the system reduces manual errors and redundancies, making the process more controlled and reliable.
Customer Profile as Memory Layer
Customer Profile as Memory Layer
Luxury is built on continuity.
Customer profiles act as a persistent memory layer, where measurements, preferences, order history, and notes are stored and immediately accessible.
By centralizing this information, each interaction builds on the previous one, allowing staff to respond faster and with greater accuracy.
The experience shifts from a one-off transaction to a relationship-driven service.
Bespoke services are inherently complex, and translating them into a digital environment risks either oversimplifying the process or overwhelming the experience.
This project explores a different balance, where structure supports the service without replacing the human element. By managing complexity behind the scenes, the system enables a more fluid and controlled interaction, allowing staff to focus on what truly matters.